In 1980, Lisa Birnbach (the author and private school alumna)
edited The Official Preppy Handbook, a tongue-in-cheek guide to what
she termed "prepdom".
Preppy fashion became popular in the 1980s and enjoyed a revival in the
2000s, as did the related style of "Ivy League" clothing.
Brands:
J. Press(www.jpressonline.com), Brooks Brothers(www.brooksbrothers.com), Ralph Lauren(www.ralphlauren.com), Vineyard Vines(www.vineyardvines.com), Elizabeth McKay(www.emckay.com), Lacoste(www.lacoste.com), J. Crew (www.jcrew.com) Fred Perry(www.fredperry.com)