Style Icon: Lapo Elkann

Lapo Elkann - the heir to the empire Fiat.
The calm, almost transparent look, shock of red hair, quick movements and charisma, which goes a lot of rumors.
In his 29 Lapo already done a lot for FIAT: firstly managed to make a fashion brand, not just direct the cars that are manufactured under this brand, he managed to make it an icon of style in an exclusive line of clothing and accessories. Young Mr. Elkann quite confidently and successfully promotes the image of FIAT. Does it step by step. He started directly from the company's logo and joined his Italian flag - it was a brilliant idea.
It is known that his personal life is a mess, that it has permanently attached playboy reputation, that it is included in the list of the most stylish people in the world, he is well educated and brought up.




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